18.1.05

Pimp My Book

Die virtuelle Buchtournee zu "Kauf! Mich! Jetzt! Die besten Werbestrategien für Autoren und Selbstverleger"

Kennen Sie "Pimp My Ride" (zu Deutsch etwa: "Motz meine Karre auf")? Ein Magazin des TV-Senders MTV, das Anhänger zum Kult erklären. X-beliebige, gebrauchte Pkw, langweilige Serienautos mit ersten Rostspuren, werden von Experten technisch und optisch zu echten Hinguckern getrimmt. Eine Serie, die zeigt, wozu Tuning und Veredelung in der Autobranche fähig sind.

In der Buchbranche werden nur wenige Titel zu echten Hinguckern getrimmt. Ich schätze, dass nicht einmal 1% der Titel, die auf dem Markt sind, ausreichend beworben werden – bei rund 70.000 Neuerscheinungen jährlich sind das nur 700 Titel. Und die anderen 69.300? Und die, die auf der Backliste stehen? Und die, die noch im Lager liegen?

Da sieht es ziemlich düster aus. Denn die ganze Branche ist von der "Starmania" infiziert. Nur für Toptitel gibt es Budgets, nur Toptitel werden beim Leser beworben. Nur Toptitel werden rezensiert. Schlimmer noch. Die Marketingmethoden, die Verlage anwenden funktionieren nur bei Bestsellern.

Aber es gibt Marketingmethoden für Backlist-Titel, Erstlingswerke, Selbstverleger oder Miniauflagen. In meinem Buch "Kauf! Mich! Jetzt!" habe ich sie dargestellt. Sie basieren auf dem direkten Kontakt zum Leser, der Nutzung von Netzwerken und der Stimulation von Mundpropaganda als Mittel für einen nachhaltigen Bucherfolg.

Mit der Aktion "Pimp My Book" will ich beweisen, dass sie funktionieren.

Bis zu drei Teilnehmer werde ich mit den geeigneten Werbestrategien vertraut machen. Ich entwerfe ein individuelles Werbekonzept für Sie und werde Sie sechs Monate lang coachen. Kostenlos. Voraussetzungen sind: ein spannendes Buchprojekt, Ihre ernsthafte Mitarbeit, Ihre Bereitschaft die Ergebnisse der Aktion mit mir auszuwerten und zu präsentieren.

"Pimp My Book" ist ein Marketingexperiment, das in der Realität stattfindet. Eine Aktion, die für alle offen steht: vom Autor bis zum Großverlag. Bewerben Sie sich für die Teilnahme an "Pimp My Book"! Schreiben Sie mir per E-Mail und schildern Sie mir Ihre Aufgabe.

Willkommen beim ersten Tag der virtuellen Buchtournee. Und vielen Dank an Titus Müller, meinen freundlichen Gastgeber!

Bernd Röthlingshöfer

50 Comments:

Anonymous Anonym said...

Hi

Wie sind denn die Bedingungen zum Mitmachen?

Gilt das Angebot nur für Romane, die man selbst verlegen will?
Oder auch, wenn man dafür einen Verlag suchen will?

Gibt es Genre-Einschränkungen?

Stört es, wenn für das Buch schon Marketingmassnahmen im Internet stattfinden?

Muss dieses Marketing-Experiment eigentlich unbedingt "Pimp My Book" heissen?
Mir wäre es wohl fast peinlich, an einer "Pimpung" teilzunehmen.
Für autoliebende Männer und Amis klingt das vielleicht sexy, aber ich finde es ziemlich abturnend.

Ciao

Kathie

P.S.
Das Eingabefenster fürs anonyme Kommentieren hüpft beim Schreiben auf und ab.
Daher musste ich den Kommentar in einem extra Editor schreiben.

12:09 PM  
Blogger Titus said...

Tut mir leid, Kathie, daß das Fenster hüpft. Du merkst, dies ist noch ein ganz junges Weblog, mit allen Startschwierigkeiten, die dazugehören. Danke, daß du dich nicht davon hast abhalten lassen.

(Ja ja, die Weblogkinder können nicht stillhalten, müssen ständig herumzappeln ... *smile*)

Titus

12:34 PM  
Anonymous Anonym said...

Hallo,

ich vermute mal, dass sich das Angebot auch nur auf schon fertige Bücher bezieht? Wann genau soll den das Projekt starten?

VG
gipsy

2:08 PM  
Anonymous Anonym said...

>Bei bereits laufenden Werbemaßnahmen muss eine Abgrenzung vorgenommen werden um möglichst eindeutige Erfolgsnachweise zu ermitteln.

Ich fürchte, bei meinen Romanen betreibe ich schon zuviel Internet-Aktivitäten, als dass man ein sauberes Ergebnis der Pimp-Aktion abgrenzen könnte.
Daher macht es wohl eher keinen Sinn, wenn ich mich bei dir bewerbe.

Wenn dem nicht so wäre, hätte ich theoretisch durchaus Interesse, denn deine Aktion gefällt mir recht gut.

Ciao

Kathie

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Anonymous Anonym said...

Der Kommentar wurde von einem Blog-Administrator entfernt.

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Anonymous Anonym said...

Der Kommentar wurde von einem Blog-Administrator entfernt.

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Die Aktion und die Idee find ich absolut klasse. Aber ich würde mein Buch nicht "pimpern" wollen ;-) mein sehr braver Verlag würde bei dieser Bezeichnung schreiend das Weite suchen ;-)))
MfG Senta

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